Folarin ‘Falz’ Falana, a talented lawyer who transitioned into the Nigerian entertainment industry as a rapper, actor, and record label owner, reflects on his decade-long career. He emphasizes the importance of pursuing one’s passions and taking action on ideas without overthinking.
Despite his legal background, Falz found his true calling in music, which played a significant role in shaping his multifaceted brand. He emphasizes the value of not restricting oneself and acting upon one’s passions to achieve success.
After a hiatus from music, Falz returned in 2024 with an EP called ‘Before The Feast,’ intentionally deviating from his usual socially and politically charged content. He aims to offer listeners a unique perspective on African existence in 2024.
Addressing the need for diversity in Nigerian music, Falz advocates for exploring new sounds and moving away from the current trend of homogeneity. He hopes that this shift will inspire creativity and a renewed appreciation for musical diversity.
Furthermore, Falz raises concerns about the escalating costs of music marketing, sharing insights from his experience managing an independent record label. He highlights the challenges faced by talented artists who may be discouraged by the financial barriers in the industry.
Comment