Asake’s Triumph: Selling Out London’s O2 Arena on Two Unforgettable Nights

Asake burst onto the music scene with his 2022 hit Omo Ope, in collaboration with Olamide, capturing the attention of music enthusiasts from various places. His emergence marked the arrival of a promising new talent in the industry.

In 2023, he achieved a significant milestone by selling out the 20,000-capacity O2 Arena in London after the success of his second album, “Work of Art,” a feat accomplished only by top Afrobeats artists like Burna Boy, Wizkid, and Rema. Yet, Asake’s journey was just beginning.

Fast forward to September 21, 2024, and Asake made history by selling out the O2 Arena once again. What’s his secret? Here’s what we found about his winning strategy.

Cultivate a Dedicated Fanbase

Asake’s consistent music releases have maintained a loyal fanbase in Nigeria and beyond. Even before fame, he garnered a devoted following while studying at Obafemi Awolowo University, transforming fans into concert-goers who eagerly pay to see him live.

Aim for Global Recognition

While some debate the significance of Billboard charts, they undeniably amplify local artists on a global scale. Asake’s debut album, “Mr Money With the Vibes,” made history by charting at number 66 on the Billboard US 200, becoming the highest-charting Nigerian debut album. His second album, “Work of Art,” also claimed the same spot. In August 2024, nine tracks from his latest release, “Lungu Boy,” appeared on the Billboard Afrobeats Chart, indicating global appeal.

Secure a Grammy Nomination

A Grammy nomination significantly boosts visibility and credibility. Asake’s collaboration with Olamide on the song Amapiano earned a nomination when the African Music category made its debut, contributing to his rising fame.

Perform on Late-Night Shows

Late-night television performances can be a game changer. Asake has showcased his talent on influential shows such as The Late Show With Stephen Colbert and The Tonight Show Starring Jimmy Fallon, reaching millions of viewers worldwide, which enhances his global standing.

Book the O2 Arena

Once you have a dedicated fan base willing to support your shows, securing a venue like the O2 Arena is a logical step. This location is currently a prime spot for Afrobeats performances, making it an ideal choice.