Yamê, the rising star blending French and African musical elements, captured the world’s attention with his breakout track, “Bécane,” just a year ago. Influenced by his multicultural roots from Cameroon and France, Yamê’s music not only reflects his diverse background but also showcases his storytelling prowess through music.
In an exclusive interview with TunesDeck, the French Cameroonian artist delves into his musical style, the essence of “Bécane,” and the choice to film the music video in Cameroon. With a blend of excitement and gratitude, Yamê reflects on his journey so far and the promising future ahead.
Yamê’s Diverse Musical Influences and Background
Describing his sound as a fusion of all his life influences, including French, African, and Cameroonian music, Yamê credits his upbringing in Cameroon for shaping his musical palette. The artist grew up listening to a variety of artists such as Eddie Piaf, Fianso, Mewe, Puchi B, and Papa Wemba. His introduction to rap was seamless as it resonated with his friends in France who shared a love for the genre. Additionally, his father, a Senegalese Cameroonian artist, played a significant role in nurturing his musical journey.
Yamê reminisces about the musical environment he grew up in, surrounded by various instruments due to his father’s musical pursuits. His introduction to music began with the piano but extended to drums, bass, and some guitar. Witnessing his father create music and produce video clips using traditional cameras in Cameroon left an indelible mark on Yamê. Despite the absence of social media during his father’s era, his influence in Cameroon was profound.
Unveiling the Creativity Behind “Bécane”
Exploring the genesis of “Bécane,” Yamê reveals that the lyrics preceded the melody, emphasizing his initial focus on rap. However, as the instrumental piece took shape, he discovered a penchant for singing over rapping. The chorus effortlessly flowed for Yamê, proving to be the most natural element of the song.
For non-French speakers, Yamê elucidates that “Bécane” symbolizes the pursuit of freedom, translating to “motorbike” in French. In the context of the song, the motorbike serves as a metaphor for freedom, a tool enabling individuals to navigate through crowded cities like Paris. Everyone possesses their version of a “Bécane,” whether it’s a mode of transport, a hobby, or a passion that embodies freedom and liberation.
Filming the “Bécane” Music Video in Cameroon
The success of “Bécane” following Yamê’s electrifying Colors Show performance catapulted him to stardom in 2023, garnering over 70 million views on YouTube and becoming a TikTok sensation. The accompanying music video directed by Mateo Da Silva, released in January, amassed over 14 million views on YouTube. Despite being raised in France, Yamê opted to shoot the video in Cameroon to pay homage to his family’s roots.
Reflecting on the decision, Yamê expresses the significance of filming his first hit video in his familial hometown. Despite time constraints, the experience of capturing the essence of Africa on camera was enriching. Finding a capable production team willing to execute the vision in Africa proved thrilling for Yamê, highlighting the vibrant colors and distinct ambiance of the continent.
Global Recognition and Future Endeavors
Since the release of “Bécane,” Yamê has amassed global acclaim, with standout moments like producer Timbaland’s enthusiastic reaction to his music online. The artist fondly recalls the surreal experience of connecting with a music icon like Timbaland and witnessing his support firsthand.
Yamê’s recent international performance in New York stands as a pivotal milestone in his burgeoning career, signifying a profound moment of validation and excitement. Looking ahead to the remainder of 2024, Yamê teases upcoming projects brimming with storytelling and thematic depth. Eager to invest time and effort into his musical narrative, Yamê exudes readiness and enthusiasm for the creative journey that lies ahead.
Stay tuned for more updates and new releases from Yamê as he continues to captivate audiences worldwide.
Exclusive Interview with Yamê: Insights on His Musical Journey, the Impact of “Bécane,” and His Artistic Vision.
Enjoy the insightful interview below.
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